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Marketing and Market Research

Does marketing have good or bad connotations?

Marketing is activities of a company associated with buying and selling a product or service.
People who work in marketing try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.

Marketing is everything a company does to acquire customers and maintain a relationship with them. Is this necessarily a bad thing?

Even the small tasks like writing thank-you letters, returning phone calls and emails promptly and meeting with a past client for coffee can be thought of as marketing.

The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensuring profitability.


brand / make / label
distribution – delivering the product to the customer
end-user – the person, customer who is the ultimate (and so real) user of a product



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Ghosts and the Supernatural


Ghost, ghastly, phantom – fantasma
To haunt – encantar – a haunted house
Spooky – espeluznante
Words for the devil – el diablo: lucifer, the beast, Satan, 666, beelzebub, The Prince of Darkness
Evil – mal, vil
Curse – una maldición
Demons and angels
To terrify – aterrorizar a , terrifying – espantoso/a “I was terrified” / “It was a terrifying experience”
To scare – asustar, aterrorizar – scary
Fear (noun) – miedo, to fear – temer
To be afraid (adj.) – tener miedo
Fright (noun) – susto – I caught/had a fright
Frighten (verb) – asustar a
Frightening (adj.)
Frightful (adj.) a frightful shock
To scream – gritar (a blood curdling/spine chilling scream)
To howl (like a werewolf) gritar, aullar
The afterlife, life after death – el más allá, ultratumba


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Pronunciation / Linking sounds in Connected Speech

To doubt means to lack confidence in something; to disbelieve, question, or suspect.
To hesitate means to stop or pause before making a decision or doing something.
(dudar , vacilar)

Expressions with doubt
there is some doubt about it = sobre esto existen dudas
beyond doubt = fuera de duda
beyond all reasonable doubt = más allá de toda duda
to cast doubt on = poner en duda
to clear up sb’s doubts = sacar a algn de dudas
to have one’s doubts about sth = tener sus dudas acerca de algo
no doubt! = ¡sin duda!
to throw doubt on = poner en duda
without (a) doubt = sin duda (alguna)

to hesitate to do sth = dudar en hacer algo
“When I did a bungy jump, I hesitated before I jumped, but I had no doubt it was safe.”
Don’t hesitate to contact us, send Reza an email.
Don’t hesitate to ask us = no vaciles en pedírnoslo, no dejes de pedírnoslo
To hesitate before doing sth = dudar antes de hacer algo
What do you hesitate before doing?



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Adverbial clauses, linkers and conjunctions

What Are Adverbial Clauses?
“An adverbial clause is a group of words which does what an adverb does.”

Adverbial clauses (like all clauses) contain a subject and a verb. For example:

“I eat dark chocolate daily.”
(normal adverb)

“I’m going to eat dark chocolate until you tell me to stop.”
(adverbial clause = “until you tell me to stop”)

More examples:
I never knew how wonderful life could be until I started podcasting.

I’ll let you know as soon as I publish this episode.

Now that we’ve eaten, we can have some of that chocolate cake.


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