Match the idiom with the correct definition.

1. ahead of the pack - ? - to have an advantage over someone else to dominate a specific market when a company is not profitable and is operating at a loss to start something in a negative way a big problem or controversial issue which is obvious but which no one wants to talk about to be better or more successful than the competition
2. the elephant in the room - ? - to have an advantage over someone else to dominate a specific market when a company is not profitable and is operating at a loss to start something in a negative way a big problem or controversial issue which is obvious but which no one wants to talk about to be better or more successful than the competition
3. the upper hand - ? - to have an advantage over someone else to dominate a specific market when a company is not profitable and is operating at a loss to start something in a negative way a big problem or controversial issue which is obvious but which no one wants to talk about to be better or more successful than the competition
4. in the red - ? - to have an advantage over someone else to dominate a specific market when a company is not profitable and is operating at a loss to start something in a negative way a big problem or controversial issue which is obvious but which no one wants to talk about to be better or more successful than the competition
5. start off on the wrong foot - ? - to have an advantage over someone else to dominate a specific market when a company is not profitable and is operating at a loss to start something in a negative way a big problem or controversial issue which is obvious but which no one wants to talk about to be better or more successful than the competition
6. corner a market - ? - to have an advantage over someone else to dominate a specific market when a company is not profitable and is operating at a loss to start something in a negative way a big problem or controversial issue which is obvious but which no one wants to talk about to be better or more successful than the competition

Now complete the following sentences with an expression from the previous exercise.

1. If we want to stay , we're going to have to keep innovating and changing with the times.
2. Unfortunately, our competitors have . They have a very large percentage of market share.
3. I'd really appreciate any advice you have for me. I don't want .
4. We were making good money for the first five years, but the financial crisis hit us hard and within a year we were and owed the bank a lot of money.
5. There is always worry over who will get in the oil markets.
6. Everyone made small talk, but nobody spoke about the fact that people were going to lose their jobs. That was the .

Match the idiom with the correct definition.

a) when you learn the basics of something.
b) this is when you talk about something that will probably happen.
c) when you start something over again from the beginning
d) perhaps the most effective form of promotion, If something spreads like this, people hear about it by informal conversation with friends, family members, acquaintances, etc.
e) this is when something is given without expecting anything in return
f) this means to tell someone that he or she did a good job.

1. back to the drawing board - ? - a) b) c) d) e) f)
2. give someone a pat on the back - ? - a) b) c) d) e) f)
3. learn the ropes - ? - a) b) c) d) e) f)
4. no strings attached - ? - a) b) c) d) e) f)
5. safe bet - ? - a) b) c) d) e) f)
6. word of mouth - ? - a) b) c) d) e) f)

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"El Arte de la Guerra"

Now complete the following sentences with an expression from the previous exercise.

1. The original campaign wasn't successful. We have to go .
2. We’ve been given some new parachutes to test at no charge and with . If we don’t them, we can send them back at no cost to us.
3. In Valencia, a lot of local businesses rely on to get new customers.
4. We all gave Pepito for thinking of such a great marketing idea.
5. It's that we’ll have self-driving cars on the roads in 10 years time.
6. I’m starting to in my new job as personal assistant.