Experts Say Colleges Must Help Students
Understand Internet Algorithms
The internet has led to major changes in nearly
every area of modern life, higher education included.
Many colleges and universities have created internet-based study
programs to meet the needs of today’s students. But a growing number of
experts say more change is required.
A recent study from an American non-profit research organization
suggests colleges and universities must also expand what they are
teaching. Researchers found a need for schools to add internet use
training to their study programs. This training, they say, should center
on how to best use the internet to find trustworthy information.
The Harvard Graduate School of Education and the John S. and James L.
Knight Foundation established Project Information Literacy. It examines
how college students find, process and use information. In January, the
organization released findings from an opinion study of 37 professors
and over 100 college students from across the United States.
The study found the current generation of young people who grew up using
the internet on a usual basis is highly distrustful of much of the
information they find online. They question how internet companies use
software programs known as algorithms to decide what information users
see.
Discussion of the algorithms and how they affect online information is
also lacking in college and university classrooms, the study found.
Algorithms affect nearly every part of a person’s
experience on the internet, notes Margy MacMillan, a leading researcher
with Project Information Literacy. She says it relates to how internet
companies like Google and Facebook make money.
Search engines like Google are most people’s entry to the internet, says
MacMillan. If a person wants to find information about something, they
usually start with Google’s search bar. As soon as they start typing or
choosing links, Google’s algorithm starts gathering data about every
choice users make.
Google uses that data to try to find the websites or information that
most directly relate to what the user is looking for, MacMillan says.
But companies also pay Google to post advertisements for products that
could relate to users’ search data. For example, if you search for
places to take a vacation, you will likely start to see ads for travel
companies, flights or hotels. There are also possible harmful uses of
the software programs.
“There are algorithms that are deciding who gets a loan and who doesn’t
based on information about where that person lives,” MacMillan told VOA.
“There are algorithms being used to determine healthcare. ... There are
algorithms being used in deciding who gets a job … We’re seeing
governments use it for decision making in criminal justice. … And part
of the difficulty with algorithms is we don’t always know which
information they’re drawing from.”
The problem with algorithms like those of Google and Facebook is that
they can limit the kinds of information people see, says MacMillan. For
example, if you look at news stories on a website run by people with a
given set of political beliefs, the algorithm remembers those choices.
The next time you search for news, your search engine will likely
present more stories from websites that also express those beliefs. And
political ads that represent those beliefs may start to appear in your
social media feed.
MacMillan argues this can be harmful to people’s critical thinking and
lead them to believe that only one point of view is the correct one.
Project Information Literacy found that college students understand that
companies gather their data and direct their internet use. They are
unhappy about this, the study showed. So many students are sharing
methods for avoiding algorithmic controls.
This includes creating false online accounts so search results are
unaffected by earlier searches. Also, a growing number of students are
choosing to use a wide variety of websites so that they get information
from different sources.
Renee Hobbs argues that algorithms are not all bad. She is the director
of the Media Education Lab at the University of Rhode Island. Hobbs says
search engine algorithms can help you find what might be the most useful
information faster.
But she says it is in the interest of internet companies to keep users
on the internet for as long as possible so they see more ads. So search
engine algorithms, for example, not only use your search history to
decide what to show you. They also present links and information that
are most likely to get your attention and not necessarily those that are
truthful or trustworthy.
That is why she and Margy MacMillan agree that as colleges and
universities ask students to use the internet more in their studies,
schools must train them how to do so. This is also known as algorithm
literacy, which they say professors should include in class discussions.
Hobbes says, “People who are more knowledgeable about the technologies
that are part of their everyday lives are generally able to avoid some
of the … risks and harms that can come from not understanding how
algorithms shape the content we receive.”
MacMillan says it is the duty of higher education to keep the population
informed about the world around them. Yet it is not the duty of higher
education alone.
She says news agencies need to report more about how internet companies
use algorithm personalization. And American lawmakers should consider
increasing data protection rules. |